Hey Lovely,
Truly, I'm not sure where to begin.
The month started right after our biggest collection launch so far, and I'm still not sure I've taken it all in.
An enormous amount of time, effort, late nights, revisions and samples went into getting this collection out, so watching you ladies wear it, buy it and tell us how much you love it has meant more than words can say.
Then… off I went to China.
A few years back, if anyone had said I'd be standing there, well outside my comfort zone and deep in the process behind the brand, I doubt I'd have believed it. Yet there I was.
I was learning, asking questions, checking samples and making sure everything was right. I care deeply about what we make here, and I want every piece with our name on it to be something I'm truly proud of.
After that came Espresso. It's fair to say you girls have fallen for her. This collection has a way of going with everything, and watching the way you've all styled the pieces has been a highlight of my month.
We also welcomed back several of your most-loved colours in a big restock: Purple. Teal. Navy. Royal Blue. It's a little surreal to see colours and pieces that began as an idea on a mood board turn into things you wear, train in and live your lives in.
So, a big thank you.
I'm grateful for each order, each tag, each DM, each review, and every time you mention DTL to a friend.
You're why we're able to carry on. And just when you figured we might ease off…
Something new is on its way in September. I can't reveal much yet, but let's just say the DTL pieces you reach for daily are about to multiply a little 🤍
Stay tuned.
Love,
Rhi, Founder